Our Development Approach

Our core objective is to build a viable rental portfolio with necessary scale and focus to make a positive impact in Blackpool.

There is no “one size fits all” approach to development, and we will refine it over time as we acquire greater understanding of the market. The Company’s primary operational footprint is inner Blackpool, taking in much of the resort core from North to South Shore. We recognise that a blended approach will be necessary to secure impact. For example: as well as targeting specific properties, such as those causing blight on the community, we will aim to cluster our activity where a concentration of intervention can deliver lasting change to an area.

Properties are most likely to be purchased by private treaty, by finding suitable properties being marketed by local estate agents, via auction and by direct approaches by owners. Over time, the Company will seek to create a presence in the market place whereby it becomes the first port of call for new properties coming on the market. We will also work closely with developers to consider other ways to deliver new homes to our required standard including acquisition by the Company on a turnkey basis.

The company will ensure that it acquires property as cost effectively as possible, utilising professional skills and experience to determine the viability and potential of a project. Consideration will be given to the Company’s mission alongside the financial assessment when testing the overall viability of an investment.


Our portfolio

The Company has an ambitious development programme which aims to deliver between 80 and 100 quality homes per year. These range from a mix of apartments through to 4 bedroom houses, fully refurbished to a high standard. Our targeted approach to development within the core inner areas of Blackpool, our attention to detail and quality aspirations allow us to provide a high quality offer. Our high quality offer will complement that provided by the best residential landlords in the area and will enhance the communities that our developments are located within.

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Development agency role

We also provide a Development Agency role commissioned by Blackpool Council in the enabling and delivery of housing related regeneration schemes. This includes providing a Project Management lead role to the Queens Park and Foxhall Village development schemes, delivering a significant number of new build homes. This function provides a range of services including project identification, support, feasibility, enabling and delivery, where a project is being managed through to physical completion by the Company on behalf of the Council.

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Blackpool Housing Company’s business strategy is very simple: we purchase poor quality property and improve it to provide high quality homes that set a new standard in the private rented market within the inner areas of Blackpool.

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